Search results for "online community"
showing 10 items of 17 documents
Defence strategies in an online community of caregivers
2021
Purpose The purpose of this paper is to understand caregivers’ discursive constructions and responses to their unwanted (family and social) role as resulting in exchanges on social media. Online group platforms are understood as particularly suitable for the expression of intimate feelings among adults, for meeting and exhibiting stigma issues, and for the circulation of information and support (Suler, 2004; McCormack, 2010; Pounds et al., 2018). Design/methodology/approach This paper draws from digital Conversation Analysis (Giles et al., 2015), and considers data after combining quantitative (corpus analysis) and qualitative methods, from a critical discourse analysis perspective. The St…
Understanding the Impact of Opinion Leaders’ Characteristics on Online Group Knowledge-Sharing Engagement from In-Group and Out-Group Perspectives: E…
2019
Opinion leaders often play key roles in online knowledge-sharing communities, which has intrigued a lot of researchers and practitioners worldwide. However, it is not clear how various characteristics of opinion leaders may affect different online groups&rsquo
Marketing and Market Research
2017
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding of marketing and market research, as well as enhancing the rigor of market research applications.
Network Overlap and Network Blurring in Online Social Networks
2016
Online communities and the online social networks embedded become a prominent medium for social interactions. The success of social media depends on usersâ willingness to continue investing their time and efforts in the absence of economic rewards, making psychological attachment critical to online communities. While prior studies identify that members do develop psychological commitment to online communities, why and how the commitment arises remain underexplored. This study focuses on the relationship between network overlap, a common feature of online social networks, and affective commitment to an online community. Drawing on the commitment theory and social network boundary theory, w…
From protest to parliament : The role of digital technologies within an online community
2020
Our teaching case introduces the story of how the Italian Five Star Movement used digital technologies in the growth from a personal blog discussing politics back in 2005 to the most voted party in the Italian election in 2018, becoming part of the government. The Italian Five Star Movement is among the largest eParticipation initiatives globally. It is (almost) totally organized through the use of digital platforms. Members form online communities and are continuously invited to discuss and make decisions that end up into Italian politics. Adopting a chronological perspective, we describe the development of the Italian Five Star Movement, focusing on their use of digital technologies at va…
The psychological impact of COVID-19 on people suffering from dysfunctional eating behaviours: a linguistic analysis of the contents shared in an onl…
2021
The coronavirus disease 2019 (COVID-19) spread several months ago from China and it is now a global pandemic. The experience of lockdown has been an undesirable condition for people with mental health problems, including eating disorders. The present study has the aim of understanding the impact of the first wave of the COVID-19 pandemic on people with selfreported disordered eating behaviours. A linguistic analysis was carried out with regard to the online posts and comments published by 1971 individuals (86% women) in a Facebook online community focusing on EDs during the lockdown. A total of 244 posts and 3603 comments were collected during the 56 days of lockdown (from the 10th of March…
Does social climate influence positive eWOM? A study of heavy-users of online communities.
2018
Abstract This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the interactions between the social climate of a website and Interpersonal Influences in PeWOM. 262 Spanish heavy-users of online communities were selected and the data analysed using partial least squares equation modelling. Overall, the model explains 59% of the variance of PeWOM on online communities. Findings reveal that interaction with other members of the online community (Social Presenc…
Metacommunication Patterns in Online Communities
2009
Published version of a chapter in the book: Online Communities and Social Computing. Also available from the publisher at http://dx.doi.org/10.1007/978-3-642-02774-1_26 This paper discusses about contemporary literature on computer-mediated metacommunication and observes the phenomenon in two online communities. The results contribute by identifying six general-level patterns of how metacommunication refers to primary communication in online communities. A task-oriented, user-administrated, community (Wikipedia in Finnish) involved a remarkable number of specialized metacommunication genres. In a centrally moderated discussion-oriented community (Patientslikeme), metacommunication was inter…
The Quality of Service Issue in Virtual Environments
2011
Networked virtual environments (NVEs) have become a major trend in distributed computing, mainly due to the enormous popularity of multi-player online games in the entertainment industry. Nowadays, NVE systems are considered as the supporting technology for many networked and virtual organizations (NVO) (Singhal & Zyda, 1999), especially to those classified within the field of computer supported cooperative work (CSCW), where networked computer can be seen as a standard to provide the technological means to support the team design (Ott & Nastansky, 1997). These highly interactive systems simulate a virtual world where multiple users share the same scenario. The system renders the im…
"Naturally wired to learn" : beliefs about SLA in an online community
2013
Tämän tapaustutkimuksen tarkoituksena on kartoittaa tofugu.com – kieli- ja kulttuuriyhteisön uskomuksia kielenoppimisesta. Tutkimuksen tavoitteena on selvittää, mitä oppimisuskomuksia yhteisön keskusteluissa esiintyy, miten ne rakentuvat julkaisijan artikkeleissa sekä yleisön ja julkaisijan välisissä diskursseissa. Tutkin tätä analysoimalla syys- marraskuussa 2011 julkaistua kielenoppimiseen liittyvää artikkelisarjaa kommentteineen. Vastaavaa internetyhteisön oppimisuskomuksia kartoittavaa tutkimusta ei ole aikaisemmin tehty. Tutkielmani teoriatausta ja viitekehys pohjautuu Vygotskin sosiaalisen konstruktivismin oppimiskäsitykseen, jonka mukaan muokkaamme tietoamme sosiaalisissa konteksteis…